This is a quick tutorial to explain how to create product catalog on WhatsApp. It F8 event of this year, Facebook announced that they will be introducing “Product Catalogs” feature in WhatsApp Business. Now, it has finally made it to a few countries including India, USA, Brazil, UK, etc., and if you are WhatsApp Business user then you can start creating a product catalog and showcase it on your profile, attract potential customers, and let them contact you for buying them. The products that you add in your catalog can have a URL, a title, description, price, and product image.
The new “Catalogs” feature of WhatsApp is nothing but a mobile storefront for small stores and businesses. By just browsing the profile of the business owner, people can now find that they would like to buy. This used to be an exhausting work before because as a store owner, you had to send product images and details one by one to single or multiple buyers interested in your store. Now, people can just browse the products that you have on your profile and place an order and you can even redirect them your online store as well.
How to Create Product Catalog on WhatsApp?
This “Catalog” feature of WhatsApp will be of great use and it is very easy to create those catalogs as well. You can create product catalogs in the similar way you create stories/statuses. To create a product catalog, you need product images which will be displayed on your profile, a brief description and link.
You can create catalogs from the “Business settings” and then you are all good to go. Create your first catalog there by adding the products that you want. For each product, you can add various details there and upload it. If you add long description and URL in the product details then it will first verify it. Since there are some rules for adding products in the catalog, so they verify it first before publishing them to your profile.
All in all, this is a very nice feature that Facebook has added to WhatsApp. I liked the terms and condition as well which clearly mentions that you are not allowed to sell or showcase illegal good or services which is a good thing. So, if you have genuine business and some products that you’d like to sell then create your catalog and now and let customers reach out to you easily.
Closing words:
At this time, this “Catalog” feature is available on both iOS and Android version of WhatsApp Business app in India, USA, Brazil, UK, Mexico, Indonesia, and Germany. If you are located in any of these regions then you can get started with this feature and create a nice catalog and showcase it rights on your profile. It will definitely help you boost your sales and it is great option for customers as well as business owners to get audience for their products. So, just give it try now and let me know that you think about it.
